Expansion is a primary goal for every business owner. You need to continually strengthen your positions on the market, look for new customers, and retain the existing ones. But the question is how to reach a wider audience.
While pay-per-click (PPC) advertising is a popular option for generating more traffic, it should not be the primary and only choice for your marketing and promotional strategy. Below you will find ten most useful tips on reaching your target audience.>
1. Define Your Target Audience
Before building a comprehensive marketing strategy, you need to understand your audience. This is important for all businesses – from retail stores to startups. Find out who your target audience is and how to reach target customers.
You would be surprised if you knew how many companies skip this step and jump right into the creation of advertisements. This is not a good idea because first, you should find out how to research your target audience to make your further marketing efforts efficient.
Market research includes gathering, analyzing, and interpreting information about target market behavior, the product or service you offer, and about current and potential customers.
You need to know as much about your audience as possible, including but not limited to demographic information, such as age, gender, household income, as well as interests and much more. Quizzes and polls for your current customers will help you better identify who they are and make a comprehensive customer profile. Carefully prepare a list of questions to ask your target audience as they should be interesting for people and serve your need.
2. Build a Website or Mobile App
Nowadays, it is almost impossible to reach your target audience without an online presence, and an official website or mobile app for your brand is the first step in the right direction.
Of course, building a website or an app will cost some money. If you want to receive an answer to the question “how much does it cost to make an app or a website”, contact software development companies for detailed consultations. Anyway, such an investment is worth it.
Make your website or app easy to use and put only the most important and helpful information there. If you want to boost your global presence, adding multiple languages would be a huge advantage.
3. Create Interesting and SEO Optimized Content
After successfully identifying your target audience, you need to cater to their needs and be useful. The best way to do it is to create engaging and relevant content. Show your expertise, write informative posts, create ebooks, guides, checklists, etc.
However, creating relevant content is not enough. In the digital world, your website needs to rank well in search results. Understanding and implementing SEO strategies will help you rank higher and become more visible to your media target audience.
4. Tell Your Brand Stories with Videos
When thinking about how to reach the target audience, consider creating videos. According to the research by Hubspot, 78% of people watch online videos every week, and 55% view online videos every day. Additionally, mobile video consumption rises by 100% every year.
The best way to utilize this strategy is to make videos short and to the point. They can tell about your product, team, provide customer testimonials, stories, give business advice and useful tips. You don't need some fancy equipment; you should make videos real and down-to-earth.
5. Make Creative Images and Photos
Humans are visual creatures. We need as little as 13 milliseconds to identify an image we see. With a photo or a series of connected images, it is possible to tell a story and make step-by-step how-to guides. Vivid images have a higher chance of getting noticed and shared.
6. Find the Right Channels for Advertising
Finding your target audience is just a half of your task. Reaching your target audience without knowing where your audience is consuming information is impossible. Using this approach, you will save costs on advertising. Your ads will only appear where your audience can see them, be it Facebook, Instagram, YouTube, LinkedIn, or Google Ads.
The best thing about such platforms is that you don't need to think a lot on how to target your audience. Using filters every platform provides, you can easily reach your potential customers with the message you want to promote.
7. Use Online Communities
You need to understand your audience, their needs, and where you can engage with them. There are 1,56 billion daily users on Facebook and 500 million daily users on Instagram. You just can't afford not utilizing such powerful tools in your marketing strategy.
You can reach the target audience on social media, and engaging with customers in groups is one of the best ways for you. Remember, you will be there not to sell your product but to educate your community and nurture trust. Build a relationship with your customers, help them better understand the niche you are working in, and provide them with useful information they can share with others. This marketing approach allows attracting new potential customers and retaining the existing ones.
8. Make Your Team Your Brand Ambassadors
Who can better tell about a product than the people who stand behind it? Your team is your primary asset in promotional efforts. Make them your brand ambassadors. In the eyes of your customers, such promotion will seem like the main proof of your products' or services' quality. If you don't use them, why should your customers do it?
Just make sure your team knows what message you want to convey and how to position your brand identity.
9. Cooperate with Influencers
With the rise of Instagram, YouTube, and other social media platforms, you can easily reach out to influencers within a particular social group to promote your products. Influencers are winning in the war for consumer trust. And you can use the trust to them to spread a word about your business, increase your product awareness and customer engagement.
10. Offer Value for Free
Offer value in exchange for your customers' emails, subscriptions, or likes on your posts. Limited offers, discounts, and competitions drive traffic to your social media pages and an app or a website. When your customers talk about such activities, they bring new visitors, leads, and potential customers. People love freebies, especially if they are wrapped in beautiful packaging.
As you can see, brand promotion is a challenging job that must be done regardless of your company's size, niche, and target audience. You need to continually look for new ways to reach a wider audience while retaining current customers.